{"id":17459,"date":"2013-03-19T12:19:54","date_gmt":"2013-03-19T11:19:54","guid":{"rendered":"http:\/\/iphonejailbreak.fr\/?p=17459"},"modified":"2013-03-19T17:42:13","modified_gmt":"2013-03-19T16:42:13","slug":"licone-de-la-pub-apple-scott-trattner-revient-a-media-arts-lab-apres-bref-passage-chez-72andsunny-de-samsung","status":"publish","type":"post","link":"http:\/\/iphonejailbreak.fr\/?p=17459","title":{"rendered":"L&rsquo;ic\u00f4ne de la pub Apple, Scott Trattner, revient \u00e0 Media Arts Lab apr\u00e8s bref passage chez 72andSunny de Samsung"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/iphonejailbreak.fr\/?attachment_id=17461\" rel=\"attachment wp-att-17461\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-17461 alignleft\" alt=\"Scott Trattner\" src=\"http:\/\/iphonejailbreak.fr\/wp-content\/uploads\/2013\/03\/052edda.jpg\" width=\"300\" height=\"300\" srcset=\"http:\/\/iphonejailbreak.fr\/wp-content\/uploads\/2013\/03\/052edda.jpg 500w, http:\/\/iphonejailbreak.fr\/wp-content\/uploads\/2013\/03\/052edda-150x150.jpg 150w, http:\/\/iphonejailbreak.fr\/wp-content\/uploads\/2013\/03\/052edda-300x300.jpg 300w, http:\/\/iphonejailbreak.fr\/wp-content\/uploads\/2013\/03\/052edda-92x92.jpg 92w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Si vous vous demandiez ce qui \u00e9tait diff\u00e9rent dans les publicit\u00e9s d&rsquo;Apple ces derniers temps, vous n&rsquo;\u00eates probablement pas seul. Scott Trattner avait travaill\u00e9 avec l&rsquo;agence de pub exclusive d&rsquo;Apple, Media Arts Lab de TBWA, depuis 2004, mais avait quitt\u00e9 l&rsquo;entreprise l&rsquo;\u00e9t\u00e9 2012 pour rejoindre 72andSunny. Trattner avait travaill\u00e9 sur plusieurs campagnes pour Apple, dont la c\u00e9l\u00e8bre s\u00e9rie \u00ab\u00a0Obtenez une Mac\u00a0\u00bb (Get a Mac). Il fut le directeur cr\u00e9atif ex\u00e9cutif pendant son s\u00e9jour dans l&rsquo;agence de publicit\u00e9 d&rsquo;Apple.<\/p>\n<p style=\"text-align: justify;\">Fait int\u00e9ressant, 72andSunny se trouve \u00eatre une agence de publicit\u00e9 du concurrent d&rsquo;Apple, Samsung, qui a remport\u00e9 cette ann\u00e9e le prix <a href=\"http:\/\/adage.com\/\">AdAge<\/a> de \u00abAgence de l&rsquo;ann\u00e9e\u00bb. Cependant, le mois dernier, Trattner est retourn\u00e9 chez Media Arts Lab toujours en tant que directeur cr\u00e9atif ex\u00e9cutif et son retour est not\u00e9 sur son profil LinkedIn.<\/p>\n<p style=\"text-align: justify;\">Les r\u00e9centes\u00a0campagnes publicitaires t\u00e9l\u00e9vis\u00e9es d&rsquo;Apple pour IPhone et iPad ont \u00e9t\u00e9 l\u00e9g\u00e8rement controvers\u00e9es en raison de leur style diff\u00e9rent par rapport aux campagnes de commercialisation pr\u00e9c\u00e9dentes d&rsquo;Apple. Avec le retour de Trattner, il sera int\u00e9ressant de voir si les publicit\u00e9s d&rsquo;Apple vont reprendre le style semblable aux anciennes campagnes.<\/p>\n<p><a href=\"http:\/\/forum.iphonejailbreak.fr\/index.php\/topic,5799.msg40326\/topicseen.html#msg40326\" rel=\"attachment wp-att-12430\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12430\" alt=\"on en parle\" src=\"http:\/\/iphonejailbreak.fr\/wp-content\/uploads\/2013\/02\/bouton-blog1-copie.png\" width=\"200\" height=\"40\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si vous vous demandiez ce qui \u00e9tait diff\u00e9rent dans les publicit\u00e9s d&rsquo;Apple ces derniers temps, vous n&rsquo;\u00eates probablement pas seul. Scott Trattner avait travaill\u00e9 avec l&rsquo;agence de pub exclusive d&rsquo;Apple, Media Arts Lab de TBWA, depuis 2004, mais avait quitt\u00e9 l&rsquo;entreprise l&rsquo;\u00e9t\u00e9 2012 pour rejoindre 72andSunny. Trattner avait travaill\u00e9 sur plusieurs campagnes pour Apple, dont &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"http:\/\/iphonejailbreak.fr\/?p=17459\">Lire la suite<\/a><\/p>\n","protected":false},"author":18,"featured_media":17461,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[7182,7179,11137,7180,7439,1270,7226,173,11140,7181],"_links":{"self":[{"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=\/wp\/v2\/posts\/17459"}],"collection":[{"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17459"}],"version-history":[{"count":6,"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=\/wp\/v2\/posts\/17459\/revisions"}],"predecessor-version":[{"id":17503,"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=\/wp\/v2\/posts\/17459\/revisions\/17503"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=\/wp\/v2\/media\/17461"}],"wp:attachment":[{"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17459"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}