{"id":1307,"date":"2012-10-06T15:26:18","date_gmt":"2012-10-06T14:26:18","guid":{"rendered":"http:\/\/iphonejailbreak.fr\/?p=1307"},"modified":"2012-10-06T15:26:18","modified_gmt":"2012-10-06T14:26:18","slug":"premiere-publicite-abstraite-de-surface-microsoft-face-a-un-apple-store","status":"publish","type":"post","link":"http:\/\/iphonejailbreak.fr\/?p=1307","title":{"rendered":"Premi\u00e8re publicit\u00e9 \u00ab\u00a0abstraite\u00a0\u00bb de Surface Microsoft face \u00e0 un Apple Store !"},"content":{"rendered":"<p><a href=\"http:\/\/iphonejailbreak.fr\/wp-content\/uploads\/2012\/10\/surface1.png\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1308 alignleft\" src=\"http:\/\/iphonejailbreak.fr\/wp-content\/uploads\/2012\/10\/surface1.png\" alt=\"\" width=\"295\" height=\"227\" \/><\/a><\/p>\n<p>Aujourd&rsquo;hui, beaucoup consid\u00e8rent la tablet Surface comme la vraie alternative \u00e0 l&rsquo;iPad, \u00e9tant donn\u00e9 que Microsoft a pris soin (dans toute sa conception) \u00e0 mettre en pratique ce qui fait la force de la soci\u00e9t\u00e9 de Cupertino; \u00e0 savoir l&rsquo;int\u00e9gration parfaite entre le dispositif et le software op\u00e9rationnel<\/p>\n<p>\u00c0 la fin d&rsquo;octobre commencera une bataille (sans exclusion de coups) une nouvelle guerre Microsoft-Apple, qui a d\u00e9j\u00e0 marqu\u00e9, les ann\u00e9es pr\u00e9c\u00e9dentes, tout le secteur informatique.<\/p>\n<p>En attendant le lancement de ce nouveau dispositif, Ballmer et sa team de Redmond semble avoir d\u00e9but\u00e9 la campagne de publicit\u00e9 (tr\u00e8s particuli\u00e8re, ndr), non pas sous la forme de panneaux classiques mais en d\u00e9cidant de r\u00e9aliser des graffitis sur un coin de b\u00e2timent au d\u00e9tours d&rsquo;un carrefour dans la ville de Chicago !<\/p>\n<p>L&rsquo;endroit, m\u00eame si \u00e9trange pour une publicit\u00e9 du genre, est un b\u00e2timent en briques utilis\u00e9 pour le lavage de voitures, mais il n&rsquo;a pas \u00e9t\u00e9 choisi au hasard : \u00e0 environ 160 m\u00e8tres, se dresse l&rsquo;Apple Store de la ville.<\/p>\n<p>On en parle <a href=\"http:\/\/forum.iphonejailbreak.fr\/index.php\/topic,490.0.html\" target=\"_blank\">sur le forum<\/a><\/p>\n<p><a href=\"http:\/\/appleinsider.com\/articles\/12\/10\/05\/microsoft-begins-guerrilla-marketing-campaign-for-surface-near-chicago-apple-store\" target=\"_blank\">via<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aujourd&rsquo;hui, beaucoup consid\u00e8rent la tablet Surface comme la vraie alternative \u00e0 l&rsquo;iPad, \u00e9tant donn\u00e9 que Microsoft a pris soin (dans toute sa conception) \u00e0 mettre en pratique ce qui fait la force de la soci\u00e9t\u00e9 de Cupertino; \u00e0 savoir l&rsquo;int\u00e9gration parfaite entre le dispositif et le software op\u00e9rationnel \u00c0 la fin d&rsquo;octobre commencera une bataille &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"http:\/\/iphonejailbreak.fr\/?p=1307\">Lire la suite<\/a><\/p>\n","protected":false},"author":9,"featured_media":1308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22,10],"tags":[2058,3445,170,173,1843,3075,11147,1817,172,2084],"_links":{"self":[{"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=\/wp\/v2\/posts\/1307"}],"collection":[{"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1307"}],"version-history":[{"count":1,"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=\/wp\/v2\/posts\/1307\/revisions"}],"predecessor-version":[{"id":1309,"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=\/wp\/v2\/posts\/1307\/revisions\/1309"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=\/wp\/v2\/media\/1308"}],"wp:attachment":[{"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1307"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/iphonejailbreak.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}